The deploy goal expects a configuration like this to be present in the pom. In this case the repository is a samba share on a linux machine. the file: protocol needs 4 (FOUR) slashes.
<distributionManagement> <repository> <id>traffic-local</id> <name>Local Traffic ITS Repository</name> <url>file:////traffic01/www/html/maven-2.0-repository</url> </repository> </distributionManagement>